Privacy EF

Mobile Application Privacy Policy
15 Dec 2011
This privacy policy governs your use of a software application (“Application”) on a mobile device that was created by Escalation Studios.

What information does the Application obtain and how is it used?
User Provided Information – The Application obtains the information you provide when you download and register the Application. Registration with us is optional. However, please keep in mind that you may not be able to use some of the features offered by the Application unless you register with us.

When you register with us and use the Application, you generally provide: (a) basic social network information such as your name, list of friends, and profile picture (“avatar”), (b) transaction-related information, such as when you make purchases, respond to any offers, or download or use applications from us; (c) information you provide us when you contact us for help; We may also use the information you provided us to contact your from time to time to provide you with important information, required notices and marketing promotions.

Automatically Collected Information – In addition, the Application may collect certain information automatically, such as the type of mobile device you use, the IP address of your mobile device, your mobile operating system, and information about the way you use the Application. See “Automatic Data Collection and Advertising” section for examples.

Does the Application collect precise real time location information of the
device?

This Application does not collect precise information about the location of your mobile device.

Do third parties see and/or have access to information obtained by the Application?
Yes. We will share your information with third parties only in the ways that are described in this privacy statement.

We may disclose User Provided and Automatically Collected Information:

  • as required by law, such as to comply with a subpoena, or similar legal process;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • with our trusted services providers who work on our behalf, do not have an independent use of the information we disclose to them, and have agreed to adhere to the rules set forth in this privacy statement.
  • if Escalation Studios is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of this information, as well as any choices you may have regarding this information
  • to advertisers and third party advertising networks and analytics companies as described below under the Section entitled Automatic Data Collection and Advertising.

Automatic Data Collection and Advertising
This Application is supported via advertising, and collects data to help the Application serve ads. We may work with analytics companies to help us understand how the Application is being used, such as the frequency and duration of usage. We work with advertisers and third party advertising networks, who need to know how you interact with advertising provided in the Application which helps us keep the cost of the Application low. Advertisers and advertising networks use some of the information collected by the Application, including the Advertising Identifier. To protect the anonymity of this information, we use an encryption technology to help ensure that these third parties can’t identify you personally. These third parties may also obtain information about other applications you’ve downloaded to your mobile device, the mobile websites you visit, your non-precise location information (e.g., your zip code), and other non-precise location information in order to help analyze and serve anonymous targeted advertising on the Application and elsewhere.

If you’d like to opt-out from third party use of this type of information to help serve
targeted advertising, please visit the section entitled “Opt-out” below.

What are my opt-out rights?
There are multiple opt-out options for users of this Application:

Opt-out of all information collection by uninstalling the Application – You can stop all
collection of information by the Application easily by uninstalling the Application. You
may use the standard uninstall processes as may be available as part of your mobile
device or via the mobile application marketplace or network.

Opt-out from the use of information to serve targeted advertising by advertisers and/or third party network advertisers — You can visit these pages to view the opt out process for our third party partners:

Flurry: http://www.flurry.com/legal-privacy/end-user-opt-out
AdColony: http://privacy.adcolony.com/opt-out

Data Retention Policy, Managing Your Information
We will retain User Provided data for as long as you use the Application and for a
reasonable time thereafter. If you’d like us to delete User Provided Data that you have
provided via the Application, please contact us at privacy and we will respond in a reasonable time. Please note that some or all of the User Provided Data may be required in order for the Application to function properly, and we may be
required to retain certain information by law.

Children
We do not use the Application to knowingly solicit data from or market to children
under the age of 13. If a parent or guardian becomes aware that his or her child has
provided us with information without their consent, he or she should contact us at
privacy. We will delete such information from our files within a
reasonable time.

Security
We are concerned about safeguarding the confidentiality of your information. We
provide physical, electronic, and procedural safeguards to protect information we
process and maintain. For example, we limit access to this information to authorized
employees and contractors who need to know that information in order to operate,
develop or improve our Application. Please be aware that, although we endeavor to
provide reasonable security for information we process and maintain, no security
system can prevent all potential security breaches.

Changes
This Privacy Policy may be updated from time to time for any reason. We will notify
you of any changes to our Privacy Policy by posting the new Privacy Policy here
www.escalationstudios.com/privacy-ef. You are advised to consult this Privacy Policy regularly for any changes.

Your Consent
By using the Services, you are consenting to our processing of User Provided and
Automatically Collection information as set forth in this Privacy Policy now and as
amended by us. “Processing,” means using cookies on a computer/hand held device or
using or touching information in any way, including, but not limited to, collecting, storing,
deleting, using, combining and disclosing information, all of which activities will take
place in the United States. If you reside outside the U.S. your information will be transferred to the U.S., and processed and stored there under U.S. privacy standards. By using the Application and providing information to us, you consent to such transfer to, and processing in, the US.

Contact us – If you have any questions regarding privacy while using the Application, or have questions about our practices, please contact us via email at privacy